Saxo Bank Taps Norris, Bale, Sabalenka and Courtois for Investment Trends
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4 Articles
Saxo Bank taps Norris, Bale, Sabalenka and Courtois for investment trends
Saxo Bank will tap the psyches of the likes of Lando Norris, Gareth Bale and Aryna Sabalenka as part of a new partnership with nine global athletes. The Danish bank announced on Monday that it will explore the mindset and habits of the current and former athletes to “examine how these principles translate into successful [...]
Stan Wawrinka, Magnus Carlsen, Lando Norris and six other sports professionals will join the Danish financial institution in the coming months. The campaign follows the takeover by the Basel group J. Safra Sarasin.
Saxo Signs Lando Norris, Magnus Carlsen and Seven Other Athletes in Return to Sport
Saxo Bank signed Formula 1 driver Lando Norris, chess player Magnus Carlsen and seven other athletes to front a campaign on investor psychology, it said today (Monday). The Danish bank called the partnerships one of its most ambitious brand initiatives to date.The group also includes footballers Gareth Bale, Thibaut Courtois and Rasmus Højlund, tennis players Aryna Sabalenka and Stan Wawrinka, speed skater Jutta Leerdam and judoka Teddy Riner. B…
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