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Published 1 month ago

Saudi gaming company courts giants of Japan and South Korea

Summary by AGBI
Savvy has $28bn from PIF to spend Wants to bring big names to country Claims 40% global market share Japanese and South Korean gaming companies such as Nintendo and Kakao are being targeted by Saudi Arabia’s Savvy Games Group, which wants them to set up in the kingdom to make products aimed at local consumers. Brian Ward, CEO of Savvy, told AGBI: “If locally made Arabic games tap into the ancient lore and history of the region, there is signifi…

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