New Report: SAS Creates High Value on Several Fronts in Denmark - but Economics Professor Is Anything but Impressed

With a new report, SAS wants to prove that it is making a big difference for Denmark on several socio-economic fronts. However, the economics professor is far from enthusiastic. A branding expert sounds more positive.

SEO Amsterdam Economics has analysed the economic role of SAS Scandinavian Airlines in Denmark in a report. According to the company, SAS secures 45,000 jobs nationwide and contributes 5.6 billion euros to the Danish gross domestic product (GDP).

SAS plays a key role in the Danish economy, supporting tens of thousands of jobs and contributing EUR 5.6 billion to the national GDP according to the findings of a Danish extract from an independent report, released this day of launch of its line to Seattle. This forthcoming report from SEO Amsterdam Economics, highlights in particular the essential role of aviation and SAS in maintaining connected and competitive Denmark.

SAS CEO lashes out at airports: Stop discounts to Chinese rivalsThe geopolitical unrest casts dark shadows over SAS's large-scale growth plan, CEO Anko van der Werff points out. The company's