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Sardine Trend Sparks Sustainability Awareness Campaign - UK Fishing Industry - The Fishing Daily - Irish, UK and European Fishing Industry News

Seafish, MSC and Cornish fishermen urge consumers to check seafood provenance as UK sardine sales rise 30% amid the #sardinemaxxing trend. Seafood organisations are calling on those jumping on the viral ‘#sardinemaxxing’ social media trend to look beyond the hashtag and understand more about the provenance and sustainability of their seafood.  This comes as data shows a 30% increase in UK sa…
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The Fishing Daily - Irish Fishing Industry News broke the news on Thursday, August 27, 2026.
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