Seafish, MSC and Cornish fishermen urge consumers to check seafood provenance as UK sardine sales rise 30% amid the #sardinemaxxing trend.
Seafood organisations are calling on those jumping on the viral ‘#sardinemaxxing’ social media trend to look beyond the hashtag and understand more about the provenance and sustainability of their seafood. This comes as data shows a 30% increase in UK sa…
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