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SAP powers Heineken’s digital transformation: AI chatbot “Hoppy” accelerates data access and operational efficiency

Summary by Business Review
SAP announces that Heineken, one of the world’s largest beer producers, has implemented “Hoppy” – an internal AI-powered chatbot developed on the SAP Business Technology Platform. Supported by SAP Datasphere and Business AI capabilities, the solution provides real-time access to data, automates tasks, and significantly improves internal processes, fostering a more efficient, data-driven organizational culture. […] The post SAP powers Heineken’s …
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Business Review broke the news in on Thursday, June 5, 2025.
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