GENIES AND SANRIO® ANNOUNCE COLLABORATION FOR INTERACTIVE AI-ENABLED CHARACTER EXPERIENCES
Sanrio and Genies will launch AI-driven experiences starting with gudetama, engaging Gen Z and Millennials while preserving brand authenticity, announced by company leaders.
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GENIES AND SANRIO® ANNOUNCE COLLABORATION FOR INTERACTIVE AI-ENABLED CHARACTER EXPERIENCES
Collaboration Will Explore New Digital Engagement Platforms Featuring Sanrio Characters LOS ANGELES, March 20, 2026 /PRNewswire/ -- Genies, the AI avatar technology company powering the next era of interactive digital identity, has entered into a strategic partnership with Sanrio®, the global lifestyle brand behind one of the world's most iconic character portfolios, including Hello Kitty®, My Melody™, Kuromi™, and more than 400 others. Through …
Photo: Generated by Image 3 by Gemini The conversation between brands and audiences is evolving, and now it also has a digital face. Sanrio takes a step towards that future with a new commitment to personalized experiences driven by artificial intelligence, in an alliance with Genies. According to an exclusive by Variety, the company behind Hello Kitty, My Melody and Kuromi is developing a series of digital experiences designed for fans to inter…
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