Skip to main content
See every side of every news story
Published loading...Updated

GENIES AND SANRIO® ANNOUNCE COLLABORATION FOR INTERACTIVE AI-ENABLED CHARACTER EXPERIENCES

Sanrio and Genies will launch AI-driven experiences starting with gudetama, engaging Gen Z and Millennials while preserving brand authenticity, announced by company leaders.

Summary by Benzinga
Collaboration Will Explore New Digital Engagement Platforms Featuring Sanrio Characters LOS ANGELES, March 20, 2026 /PRNewswire/ -- Genies, the AI avatar technology company powering the next era of interactive digital identity, has entered into a strategic partnership with Sanrio®, the global lifestyle brand behind one of the world's most iconic character portfolios, including Hello Kitty®, My Melody™, Kuromi™, and more than 400 others. Through …

3 Articles

Photo: Generated by Image 3 by Gemini The conversation between brands and audiences is evolving, and now it also has a digital face. Sanrio takes a step towards that future with a new commitment to personalized experiences driven by artificial intelligence, in an alliance with Genies. According to an exclusive by Variety, the company behind Hello Kitty, My Melody and Kuromi is developing a series of digital experiences designed for fans to inter…

Read Full Article
Think freely.Subscribe and get full access to Ground NewsSubscriptions start at $9.99/yearSubscribe

Bias Distribution

  • 50% of the sources lean Left, 50% of the sources are Center
50% Center

Factuality Info Icon

To view factuality data please Upgrade to Premium

Ownership

Info Icon

To view ownership data please Upgrade to Vantage

Variety broke the news in Los Angeles, United States on Friday, March 20, 2026.
Too Big Arrow Icon
Sources are mostly out of (0)

Similar News Topics

News
Feed Dots Icon
For You
Search Icon
Search
Blindspot LogoBlindspotLocal