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Sanrio House Shinjuku and Osaka Stores Significantly Exceed Their Budgets; Nagoya Expands Its Appeal with Its First-Ever Attached Cafe - WWDJAPAN - Latest Fashion & Beauty News

Summary by WWD JAPAN.com
Sanrio-supervised brand "SANRIO HOUSE," operated by Mash Group, is performing well. Both existing stores in Shinjuku and Osaka have significantly exceeded their sales targets, and on October 29th, a third store opened at Nagoya Parco. This new store features a café, representing a new store model that goes beyond mere merchandise sales. Meanwhile, Nagoya Parco is undergoing an accelerating restructuring of the building, including the accumulatio…
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Sanrio-supervised brand "SANRIO HOUSE," operated by Mash Group, is performing well. Both existing stores in Shinjuku and Osaka have significantly exceeded their sales targets, and on October 29th, a third store opened at Nagoya Parco. This new store features a café, representing a new store model that goes beyond mere merchandise sales. Meanwhile, Nagoya Parco is undergoing an accelerating restructuring of the building, including the accumulatio…

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WWD JAPAN.com broke the news on Friday, October 30, 2026.
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