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Samsung to adopt AI initiative to reshape work culture

Samsung will roll out external generative AI services and apply AI to eight business functions to drive management innovation, officials said.

Summary by The Korea Times
Samsung Electronics said Tuesday it will fundamentally transform its work processes and corporate culture by fully integrating artificial intellige...

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연합뉴스-Yonhap News Agency연합뉴스-Yonhap News Agency
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Samsung to adopt AI initiative to reshape work culture

Samsung Electronics said Tuesday it will fundamentally transform its work processes and corporate culture by fully integrating artificial intellige...

·Seoul, Korea (the Republic of)
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Samsung announced on the 9th that it is embarking on a "Great AI Transformation" to fundamentally innovate its working methods and organizational culture by fully introducing AI into all operations of all affiliates within the group. Based on the understanding that "a CEO's AI literacy determines AX (AI Transformation)," the CEO plans to personally lead the AX transformation.

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After integrating artificial intelligence into its smartphones, televisions and home appliances, Samsung now wants to transform its own internal functioning. The South Korean giant has just announced a large-scale initiative to broadcast AI throughout its activities and to its approximately 280,000 employees. Named AI Transformation (AX), this program marks one of the most [...] Read more Samsung launches AI Transformation: 280,000 employees tra…

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[Digital Daily Reporter Kim Moon-ki] Samsung announced on the 9th that it will integrate artificial intelligence into the entire business value chain of all its affiliates and officially introduce external generative AI services this coming June. To innovate its working methods and organizational culture, Samsung plans to officially introduce external generative AI (AI) services, such as Gemini, ChatGPT, and Claude, across all its affiliates. F…

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조선일보 broke the news on Tuesday, June 9, 2026.
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