Samsung set to overtake Apple in 2026 smartphone market amid memory crunch: Counterpoint

Samsung set to overtake Apple in 2026 smartphone market amid memory crunch: Counterpoint

Leading Chinese smartphone manufacturers are expected to experience substantially greater shipment pressure Read more at The Business Times.

Samsung to become world's leading smartphone maker in 2026: Counterpoint

Samsung is set to reclaim its top position in the global smartphone market by 2026, showcasing resilience amid a memory-chip shortage impacting overall phone shipments.

Samsung expected to reclaim the global smartphone crown in 2026

In 2025, Samsung lost the crown for the largest smartphone brand globally in terms of shipments to Apple by just one percentage point, taking second place on the chart. However, the South Korean tech giant is expected to regain the top position in 2026. Counterpoint Research predicts that Samsung will be the number one smartphone brand in terms of shipments this year. It says that the brand taking back the crown is a sign of its greater resilie…

Huawei to see 8% growth in 2026 as global smartphone market plunges

A new report says Huawei will continue to see growth in the global smartphone market in 2026 despite ongoing stringent conditions. While every other tech maker is facing some decline, the Chinese OEM may not suffer much, at least not now. Counterpoint shared a forecast for the 2026 global smartphone market, in which Samsung is expected to retake the No.1 position, while Huawei will take on growth. The report mentioned that the global market coul…

Global Smartphone Market to Fall 14% in 2026 as Samsung is Expected to Retake No. 1 Position

Global smartphone shipments are forecast to fall 14.3% YoY in 2026, with the downturn extending into 2027 as component costs and affordability pressures intensify.