Samsung’s New Robotics Division Appoints Former Boston Dynamics Lead
Samsung said the new unit will oversee robotics strategy and core technology as it expands research hubs in the United States, China and Japan.
- On Tuesday, July 21, 2026, Samsung Electronics established the "Robotics eXperience" Business Office reporting directly to CEO Roh Tae-moon to accelerate humanoid robotics development and commercialization.
- To bolster this initiative, Samsung appointed Lee Dong-kun, former Hyundai Motor Group robotics strategy lead, to head the Robotics Strategy Team while planning a 19 trillion won investment in Gumi.
- Based at the Seoul R&D Campus, the unit includes Seoul National University professor Kim Hyoun-jin and Ajou University professor Kim Ui-kyum, while establishing a Data Factory in North Gyeongsang Province and research hubs in the United States, China, and Japan.
- Samsung shares rose 6.76% following the announcement as the conglomerate aims to achieve "tangible" results in humanoid robotics by the end of 2026.
- Building on a late 2024 acquisition of a stake in Rainbow Robotics, the initiative highlights Samsung's broader push into physical artificial intelligence as increasingly viable for creating new global market opportunities.
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Samsung Creates Dedicated Robotics Division As AI Moves Into The Physical World – channelnews
Samsung Electronics has created a dedicated robotics division as the technology giant accelerates its push into AI-powered machines. The new unit, called RX (Robotics eXperience), will bring together Samsung’s robotics strategy, technology development and commercialisation efforts under a single organisation. The move signals Samsung’s intention to compete in the emerging “physical AI” market, where AI moves beyond software and into machines tha…
The South Korean multinational will concentrate all its experience on robotics in a single division. The goal of bringing robots to real environments as soon as possible
Samsung Is Building A New Robotics Business. The Company Sees Physical AI As Its Next Frontier.
Samsung Electronics has established a new robotics business unit as it expands beyond smartphones, memory chips, and consumer electronics in search of new growth areas.
Samsung Launches RX Robotics Division | 📲 LatestLY
Samsung Electronics has launched its new Robotics eXperience (RX) Business Promotion Office on July 21, 2026, marking a significant push into advanced robotics. Led by CEO TM Roh and featuring former Boston Dynamics strategist Lee Dong-geon, this division will consolidate R&D efforts. The goal is to develop industrial and humanoid robots, transforming all. 📲 Samsung Launches RX Robotics Division.
Samsung Electronics plans to launch a robotics division, as part of its efforts to consolidate the sector as a central point of future growth. Exclusive material for subscribers. To have full access, access the link of the subject and register.
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