Samsung, Amazon Bring 1st HDR10+ Advanced Content to Prime Video
7 Articles
7 Articles
Samsung Electronics announced on the 4th that it has partnered with Amazon to apply the next-generation high-definition video technology ‘HDR10+ ADVANCED’ to content on the online video streaming service (OTT) ‘Prime Video.’ Prime Video is an OTT service operated by Amazon that has approximately 250 million subscribers worldwide. Samsung Electronics and Amazon [applied] that Prime Video introduced HDR10+ in 2017
(Seoul = Yonhap News) Reporter Kim Min-ji = Samsung Electronics [is using] its next-generation high-definition video technology 'H...' for content on Prime Video, an online video streaming service (OTT) operated by Amazon.
Prime Video is first streamer to support HDR10+ Advanced
Prime Video will be the first streaming service to offer HDR10+ Advanced on supported titles globally. The standard includes two new capabilities: Enhanced Overall Brightness uses extended statistical metadata to make fuller use of premium TV brightness capabilities, delivering more precise HDR across the full tonal range. Additionally, AI-driven tone mapping preserves shadow detail in darker scenes and delivers the heightened brightness that sp…
Prime Video has become the first streaming service to receive HDR10+ Advanced content, initially exclusive to Samsung TVs from 2026. The Prime Video service has begun supporting HDR10+ Advanced content, becoming the first streaming platform to adopt this new version of the HDR format. However, there is a slight limitation for now, as initially compatible content will only be viewable in this format on Samsung TVs released in 2026. HDR10+ Advance…
[Digital Daily Reporter Ok Song-i] Samsung Electronics announced on the 4th that it has partnered with Amazon to apply HDR10+ Advanced, a next-generation high-definition video technology, to content on the OTT platform Prime Video. Prime Video, operated by Amazon, is a platform with approximately 250 million subscribers worldwide. Samsung Electronics and Amazon have maintained their partnership since introducing HDR10+ to Prime Video in 2017, e…
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