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Samsung Goes Full Taylor Swift with Wide Galaxy Z Fold 8 Tease by Wiping Its Instagram — 'Bold Stroke, New Shape'

Samsung’s first teaser campaign highlights a shorter, wider Fold 8 design and a new color palette as launch rumors point to July 22.

  • Samsung initiated its Galaxy Fold 8 promotional campaign this evening by clearing nearly its entire Instagram presence, leaving only 6 posts and departing from traditional Unpacked teasers.
  • The posts showcase a redesigned form factor for the Galaxy Fold 8, featuring a shorter, stouter, and wider shape that Samsung describes as a "sweet new shape" that " to what matters."
  • Visuals display a palette of purple, pink, and golden hues alongside a wallpaper featuring the number 8, teased under the slogan "New Shape, New Joy."
  • Leaks surfacing earlier today indicate the new form factor may arrive alongside a Galaxy Z Fold 8 Ultra, with industry speculation pointing toward a July 22 arrival.
  • Only one of the remaining social media posts explicitly addresses the campaign's purpose, as this unconventional strategy marks a significant departure from previous years generating anticipation.
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The tech giant has cleared Samsung's official social media accounts and launched a massive teaser campaign confirming a radical change in the form factor of the upcoming flexible flagship Galaxy Z Fold 8. Along with the launch of promotional videos, the manufacturer completely cleaned up its Instagram pages. RBC-Ukraine writes about this with reference to Samsung's Instagram page. New form, new entertainment Samsung's official promo videos are b…

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Samsung Unveils Galaxy Fold 8 Teaser: Expanding Horizontally. Samsung Electronics has released a teaser video showcasing the design direction of the Galaxy Z Fold 8, its next-generation foldable smartphone, which will be unveiled in London, UK, on the 22nd. On the 1st, Samsung posted the teaser video on its official global Instagram and YouTube accounts. Young...

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Tom's Guide broke the news on Tuesday, June 30, 2026.
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