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Samsung Goes Full Taylor Swift with Wide Galaxy Z Fold 8 Tease by Wiping Its Instagram — 'Bold Stroke, New Shape'

Samsung’s first teaser campaign highlights a shorter, wider Fold 8 design and a new color palette as launch rumors point to July 22.

  • Samsung initiated its Galaxy Fold 8 promotional campaign this evening by clearing nearly its entire Instagram presence, leaving only 6 posts and departing from traditional Unpacked teasers.
  • The posts showcase a redesigned form factor for the Galaxy Fold 8, featuring a shorter, stouter, and wider shape that Samsung describes as a "sweet new shape" that " to what matters."
  • Visuals display a palette of purple, pink, and golden hues alongside a wallpaper featuring the number 8, teased under the slogan "New Shape, New Joy."
  • Leaks surfacing earlier today indicate the new form factor may arrive alongside a Galaxy Z Fold 8 Ultra, with industry speculation pointing toward a July 22 arrival.
  • Only one of the remaining social media posts explicitly addresses the campaign's purpose, as this unconventional strategy marks a significant departure from previous years generating anticipation.
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27 Articles

Lean Right

A slice of pizza, a chocolate tablet, a puzzle, a cookie and even the Taj Mahal. At first glance they look like objects chosen at random. However, they all appear transforming in a very concrete way in the latest videos published by Samsung, a campaign so cryptic that hardly offers information about the upcoming Galaxy foldables, but that seems to hide a fairly clear message. The company has emptied part of its social networks to replace them wi…

·Madrid, Spain
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Lean Left

The tech giant has cleared Samsung's official social media accounts and launched a massive teaser campaign confirming a radical change in the form factor of the upcoming flexible flagship Galaxy Z Fold 8. Along with the launch of promotional videos, the manufacturer completely cleaned up its Instagram pages. RBC-Ukraine writes about this with reference to Samsung's Instagram page. New form, new entertainment Samsung's official promo videos are b…

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Tom's Guide broke the news on Tuesday, June 30, 2026.
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