Samsung Australia Plans Media & Creative Review

Samsung Australia Plans Media & Creative Review

Samsung Australia is planning to review its creative and media agency requirements, putting Clemenger BBDO on notice. B&T understands a formal review process has not begun, with agencies yet to receive a request for proposal (RFP), but the technology giant confirmed that a periodic review is in the offing. A Samsung spokesperson told B&T: Samsung […]

Samsung Australia puts media and creative under review

Clemenger Group is the incumbent on both accounts.

Samsung Australia Calls Major Creative and Media Review Amid Market Pressure

Samsung Australia has launched a review of its creative and media arrangements, putting its long-standing relationship with Clemenger Group under question and marking the latest shift in the electronics giant’s agency strategy. The move follows a series of agency changes, including a brief stint with WPP’s Ogilvy & Mather PR, a subsequent move to Omnicom

Samsung calls creative and media pitch

Samsung Australia has launched a creative and media pitch, putting Clemenger Group under review for its largest account.The Korean technology giant is reportedly in the early stages of reviewing its creative and media briefs, which were consolidated under Clemenger via CHE Proximity in 2020.At the time, Mumbrella reported the media account alone was valued at […]