Salesforce to Acquire Cresta in Deal Reportedly Valued at $2.7bn
The deal would pair Cresta’s voice agents with Salesforce Service Cloud to extend digital customer support into phone calls, with closing expected in 2028.
- Salesforce announced plans to acquire Cresta, an AI-powered contact center company, in a deal reportedly worth roughly $2.7bn, though the value remains unconfirmed.
- Extending digital support to phone calls, Salesforce will pair voice agents with Service Cloud, a move Kishan Chetan, executive vice-president of Agentforce and Service Cloud, identified as a key driver.
- Cresta CEO Ping stated, "Now, by uniting our platform with Salesforce, we will realize our full vision," with the transaction expected to close in first quarter of 2028.
- This deal enables Salesforce to embed real-time conversation intelligence directly into its Platform, allowing the company to turn every customer interaction into a competitive advantage.
- Salesforce pursued several high-profile acquisitions including the 2025 purchase of Informatica for $8bn, plans to acquire Irish customer agent unicorn Fin for approximately $3.6bn, and Berlin-founded Contentful.
15 Articles
15 Articles
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Salesforce signed its fifth major acquisition of the year while its stock sits 14% in the red, raising a question every investor in the sector now has to answer: how many integrations can one platform absorb before the buying spree becomes the problem?
Salesforce to buy voice AI start-up Cresta for a reported $2.7bn
Salesforce has signed a definitive agreement to buy Cresta, whose voice agents handle complex customer calls from start to finish, Salesforce said on Monday. The deal should close in the first quarter of Salesforce’s fiscal year 2028, subject to regulatory approvals. Salesforce did not disclose a price. It agreed to pay $2.7bn, according to a […] This story continues at The Next Web
Salesforce to acquire Cresta in deal reportedly valued at $2.7bn
The acquisition will enable Salesforce to expand beyond digital support and into voice-powered support, as it pairs Cresta’s voice agents with its own agents and cloud. Read more: Salesforce to acquire Cresta in deal reportedly valued at $2.7bn
Salesforce Agrees to Buy Cresta, Adding Voice Agents to Its Customer Service Push
Salesforce wants a bigger piece of what happens when a customer picks up the phone. The company said Monday it has signed a definitive agreement to acquire Cresta, a startup whose voice agents resolve complex customer calls end to end and whose software guides human representatives in real time. Salesforce didn’t put a price on the deal. It expects the transaction to close in the first quarter of fiscal 2028, subject to regulatory approvals and …
Salesforce to buy customer service automation startup Cresta for reported $2.7B
Salesforce Inc. has agreed to buy Cresta Intelligence Inc., a venture-backed provider of customer service software. The cloud giant didn’t disclose the financial terms in its late Monday announcement of the deal. The Information reported that Salesforce is paying $2.7 billion. Cresta’s platform uses artificial intelligence to answer customer inquiries. It can also perform more […]
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