US EditionSainsbury's Teases Major Changes that Could Hit All Its UK Branches - Liverpool Echo
- Sainsbury's began trialling electronic shelf-edge labels in late 2023 at select larger stores, including its 'Future Store' in Witney, Oxfordshire.
- The trial follows increasing adoption of these labels by UK supermarkets to enable real-time price updates and improved operational efficiency.
- The labels allow remote price changes, reduce pricing errors, support dynamic promotions, and cover product categories like alcohol, health, and general merchandise.
- Sainsbury's confirmed it is monitoring the pilot for customer experience and back-end efficiency but declined to disclose further details about the rollout.
- This digital pricing trial suggests a shift toward automated shelf management and may influence how Sainsbury's and other retailers handle pricing and customer interactions.
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Coventry TelegraphReposted by 
MSN
MSNSainsbury's trialling major change shoppers will notice on the shelves
The grocer has been quietly testing the digital pricing technology in three of its larger-format stores, including its 'Future Store' in Witney, Oxfordshire, which was refitted in November 2023
·Coventry, United Kingdom
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