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Sainsbury’s brings back BFG for third Christmas advert

Sainsbury’s has reunited with the BFG for its 2026 Christmas advert, marking the third year the Roald Dahl character has featured in the supermarket’s festive campaign.

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Sam Brown & Electric Theatre Collective Keep the BFG in Sainsbury’s Christmas

The annual UK holiday advertising wars commenced this week with the creature animation team at Electric Theatre Collective and their collaboration with Rogue Films' director Sam Brown for Sainsbury's our favorite so far. The post Sam Brown & Electric Theatre Collective Keep the BFG in Sainsbury’s Christmas appeared first on Motion design

13 hours ago

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Retail Gazette

Sainsbury’s brings back BFG for third Christmas advert

Sainsbury’s has reunited with the BFG for its 2026 Christmas advert, marking the third year the Roald Dahl character has featured in the supermarket’s festive campaign.

22 hours ago

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Retail Gazette broke the news 22 hours ago on Monday, November 2, 2026.

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Sainsbury’s brings back BFG for third Christmas advert

2 Articles

2 Articles

Sam Brown & Electric Theatre Collective Keep the BFG in Sainsbury’s Christmas

Sainsbury’s brings back BFG for third Christmas advert

Coverage Details

Bias Distribution

Factuality

Ownership

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Sainsbury’s brings back BFG for third Christmas advert

2 Articles

2 Articles

Sam Brown & Electric Theatre Collective Keep the BFG in Sainsbury’s Christmas

Sainsbury’s brings back BFG for third Christmas advert

Coverage Details

Bias Distribution Too Big Arrow Icon

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Ownership

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