Safterl Billionaire Competes with Mateschitz

Kronen Zeitung

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Capri Sun Billionaire and Festival Sponsor Hans-Peter Wild wants to compete with a new juicer Red Bull. It is the company's first functional drink, which thus penetrates into the territory of the old-established energy giant Red Bull. While the Mateschitz drink has always been known as a wakemaker par excellence, Capri Sun now wants to be more than just a fun drink. Vitamins and electrolytes contain the new special edition and thus want to contr…