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Sachin Tendulkar debuts in the US, TEN x YOU eyes American market

Bringing its India-born cricket-inspired athleisure momentum to American soil, TEN x YOU which is co-founded by Sachin Tendulkar, Karthik Gurumurthy, and Karan Arora, has officially entered the United States, marking a major step in its global expansion strategy. Less than a month after its launch in India, the brand chose the LaGrange Cricket Grounds in Georgia, home to the first privately owned cricket stadium in the country, as the symbolic v…
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The American Bazaar broke the news in on Wednesday, November 19, 2025.
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