After Raising $38M, African E-Commerce Startup Sabi Lays Off 20%, Pivots to Traceable Exports

After raising $38M, African e-commerce startup Sabi lays off 20%, pivots to traceable exports

African B2B e-commerce startup Sabi has laid off around 20% of its workforce as it doubles down on a growing business in commodity exports.

Sabi lays off 20% of staff amid strategic pivot to commodity exports - Innovation Village | Technology, Product Reviews, Business

Nigerian B2B marketplace startup Sabi has announced a strategic shift in its business model, accompanied by a workforce reduction affecting approximately 20% of its employees—around 50 team members. The move comes as the company pivots from its broader informal trade marketplace model to a more focused approach centered on commodity exports and traceability. Founded in 2020, Sabi has been a key player in digitizing Africa’s vast informal trade s…

Sabi Lays Off 20% Of Staff After Raising $38m, Pivots Toward High-Margin Commodity Export Business

Sabi, one of Africa’s fastest-growing B2B e-commerce startups, has laid off around 20% of its staff—about 50 employees—as it shifts focus away from retail digitization to double down on its fast-growing commodity export division. The layoffs were confirmed by the company on Thursday and come as part of a broader restructuring aimed at consolidating resources […] The post Sabi Lays Off 20% Of Staff After Raising $38m, Pivots Toward High-Margin Co…

E-Commerce Startup Sabi Lays Off 20% of Staff as It Shifts Focus to Global Commodity Trade

African B2B e-commerce startup Sabi has laid off about 20% of its workforce—roughly 50 employees—as it pivots away from retail services to focus on exporting traceable, ethically sourced commodities. Why it matters The layoffs are part of a wider strategic shift. Sabi is doubling down on its commodity export business, launched last year under a […] The post E-Commerce Startup Sabi Lays Off 20% of Staff as It Shifts Focus to Global Commodity Trad…

Sabi slashes headcount by 20%, goes all in on minerals

On Techpoint Digest, we discuss how Sabi’s layoff, no more surprise USSD bills from banks, and the US screening your tweets for student visa.

Sabi pivots fully to TRACE, affects 20% of roles

Sabi has restructured its operations and cut around 20% of staff as it shifts full attention to TRACE, its digital platform for tracking African commodities. The startup, backed by Norrsken22, is now focused on helping global buyers trace minerals and crops back to their source, with transparency tools built for today’s ESG rules and export standards. TRACE is already handling exports of lithium, copper, tin, monazite, and beryllium sourced from…