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Bethenny Frankel Mercilessly Roasts Kim Kardashian's Skims Faux Hair Panty

Skims’ new faux bush thongs sold out immediately after launch as the brand continues to innovate with inclusive and boundary-pushing lingerie designs.

  • This week, Skims launched The Ultimate Bush, a Faux Hair Micro String Thong that sold out quickly, with several micro G-string sizes disappearing and shoppers joining a waitlist.
  • With a long history of boundary-pushing drops, Skims has built its reputation on star-studded launches and emphasizes inclusivity with sizes from 2XS to 4XL.
  • Made of 82 percent polyamide and 18 percent elastane, the Faux Hair Micro String Thong is hand-made in sheer mesh with curly and straight faux hair in twelve shade variations and priced at $32.
  • Public reaction included sharp takes such as Bethenny Frankel, former Real Housewives of New York City star , who criticized the faux-hair panty on Instagram, questioning its R&D and saying `in marketing, anything goes`.
  • Looking ahead, Skims plans to follow with the Ultimate Nipple Bra featuring a raised nipple detail, announced in a Friday, October 27 press release and promoted with a 1970s-themed game show clip showing three women holding question-mark signs.
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The Cheat Sheet broke the news in on Thursday, October 16, 2025.
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