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Rylan has disguised himself as a sofa to surprise unsuspecting filmgoers
M&M'S gave 500 free cinema tickets as Rylan Clark staged hidden-camera jump scares and rewarded screaming viewers with treats.
- TV presenter Rylan Clark surprised moviegoers at Vue Cinema in Islington with a jump-scare prank, hiding in a photobooth to startle unsuspecting fans as part of M&M'S' seasonal 'Scream Time' campaign.
- Research of 2,000 adults commissioned by the confectionery brand found 44 per cent enjoy watching spooky films during the Halloween season, with 29 per cent believing movie nights provide the perfect excuse for quality time.
- Coached by ex-Gogglebox star and 'Master of Mischief' George Baggs, Rylan stated, "Halloween is right up my street," calling the cinema chaos his "ideal day out."
- Unsuspecting film fans who screamed were rewarded on the spot with free movie passes and sweet treats, while the confectionery brand is offering 500 free cinema tickets through the 'Scream Time' campaign.
- Georgia Woodward, chief of spooks at M&M'S, noted that Halloween films have become a much-loved tradition for millions; The Witches was crowned the nation's most unforgettable spooky family film, ahead of Beetlejuice and Hocus Pocus.
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Coverage Details
Total News Sources52
Leaning Left3Leaning Right0Center43Last UpdatedBias Distribution93% Center
Bias Distribution
- 93% of the sources are Center
93% Center
C 93%
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