A company that Nike purchased in 2021 as part of its move into the metaverse announced on Monday that it’s ceasing operations.

The Business Journals

United States

Tech startup focused on helping government employees shuts down

Startup shutdowns have accelerated this year, according to recent data shared by Carta.

Ad Fontes Media

All Sides

Advance Publications

Media Bias/Fact Check

The Oregonian

Portland

Multnomah County

Oregon

Nike will shut down RTFKT, a subsidiary that made virtual sneakers for the metaverse

RTFKT, the startup purchased by Nike in 2021, announces its definitive closure, marking the end of an era for digital shoe NFT virals.

RTFKT, la startup comprada por Nike en 2021, anuncia su cierre definitivo, marcando el fin de una era para los virales NFT de zapatillas digitales.

Nike cierra RTFKT, uno de sus proyectos centrados en NFT

20minutos

Madrid

Community of Madrid

Spain

Nike closes RTFKT, one of its NFT-focused projects

The essential tech news of the moment. Technology's news site of record. Not for dummies.

Techmeme

California

RTFKT, the digital wearables NFT startup Nike acquired in 2021, is shutting down by the end of January 2025; DefiLlama: RTFKT brought in nearly $50M in earnings

Three years after being acquired by Nike and launching both digital and physical sneakers featuring the iconic swoosh, RTFKT is closing down.

decrypt.co

New York

Nike Is Killing Its Ethereum NFT Sneaker and Avatar Company RTFKT

CryptoPanic

NIKE is shutting down its digital sneaker division RTFKT as the world’s largest athletic-wear company realigns priorities under a new chief executive officer.

Business Times

Nike to shut down virtual sneaker label RTFKT under new CEO

Nike-owned RTFKT will close by January 2025 with its final release, the MNLTH X featuring the BLADE DROP, set for December and a website to honor its projects.

coinstats.app

CoinStats - Nike-Owned RTFKT Announces to Cease Web3 Oper...

RTFKT, the innovative NFT sneaker brand acquired by Nike, is set to cease its Web3 operations by January 2025 amid significant NFT market downturns. Nike, under new leadership, is pivoting

http://coinprofitnews.com

Nike’s RTFKT Considers Closure Amid NFT Market Challenges and Shift to Physical Products

RTFKT, the digital creator of virtual sneakers that Nike Inc. acquired in 2021, revealed Monday that it will shut down operations.    The platform shared in a post on X that it will wind down its web3 operations by January of 2025, with plans to launch a new website to preserve its past projects. RTFKT also said it will launch one more drop this month: the MNLTH X featuring the Blade Drop, which it described as a testament to its “commitment to …

Nike will shut down RTFKT, a subsidiary that made virtual sneakers for the metaverse

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