Roz Purcell and Eric Roberts among influencers paid €375,000 in total to promote Irish tourist destinations this year

Roz Purcell and Eric Roberts among influencers paid €375,000 in total to promote Irish tourist destinations this year

Social media influencers were paid more than €375,000 by state tourism bodies to promote Irish tourist destinations to domestic and overseas audiences this year.

Online influencers paid nearly €375,000 to promote Irish tourist destinations in 2025

Social media influencers such as Roz Purcell and Eric Roberts were paid more than €375,000 by state tourism bodies to promote Irish tourist destinations to domestic and overseas audiences this year. The taxpayer money was granted to online personalities for tourism promotion amid a 6.4pc dip in the overall number of visitors to Irish shores this year compared with last year. The numbers were obtained by Social Democrats TD Aidan Farrelly, throug…