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Row erupts over 'drag queen' in Dublin Zoo Mother's Day advertising campaign

Dublin Zoo's campaign featuring James Patrice's Malahide Mammy character aims to celebrate Irish culture and family, offering free admission to mothers, despite some political criticism.

Summary by Irish Mirror
Irish social media star James Patrice stepped into his Malahide Mammy character for the campaign
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Dublin Zoo responds to controversy over Mother's Day advertisement

Dublin Zoo has responded to commentary over the use of James Patrice's drag character in a promotion for Mother's Day.

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Row erupts over 'drag queen' in Dublin Zoo Mother's Day advertising campaign

Irish social media star James Patrice stepped into his Malahide Mammy character for the campaign

·Dublin, Ireland
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Irish Mirror broke the news in Dublin, Ireland on Friday, March 6, 2026.
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