Rosalía Is New Balance’s Newest Ambassador — and the Face of the 204L

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Rosalia is in everything, literally. After it became known a few months ago that it will be part of the cast of the third season of Euphoria and just a few days after its distinctive lyrics will take over Instagram, New Balance names the Spanish singer as its new ambassador. The news was made known through an official communiqué, where New Balance celebrated Rosalia’s arrival to her family, stressing that her independent spirit and ability to ch…

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The singer Rosalía is the new global ambassador of the sports firm New Balance for "maintaining a dynamic sense of fashion", said Wednesday from the brand. The entry Rosalía, very sporty, new global ambassador of the firm New Balance was first published in Digital Process.