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Rogers Ordered to Pay $15 Million over Marketing of 'Infinite' Wireless Plans

The tribunal also ordered Rogers to issue a corrective notice and cover the competition watchdog’s legal costs after finding deceptive advertising claims.

  • On Wednesday, the Competition Tribunal ordered Rogers Communications Inc. to pay a $15-million administrative penalty over the marketing of its "Infinite" wireless phone plans.
  • The Competition Bureau alleged that Rogers ads created a false impression of limitless data when service was severely throttled after reaching a set amount, prompting legal action filed in December 2024.
  • "Canadians rely on accurate and truthful information when choosing essential services such as wireless plans," Jeanne Pratt, interim commissioner of competition, stated. Misleading advertising can erode marketplace confidence and disadvantage fair competitors.
  • Beyond the penalty, the tribunal ordered Rogers to issue a corrective notice and pay the Bureau's legal costs, while the company stated it stands behind its advertising and is considering next steps.
  • Rogers Communications is set to roll out a new 1.6 per cent "processing charge" starting Jan. 17, 2027, for credit card payments, while the Competition Tribunal expects to publish its full reasons within 10 business days.
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13 Articles

Center

The Competition Bureau criticized the company for significantly reducing the speed after a data threshold.

·Montreal, Canada
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TVA NouvellesTVA Nouvelles
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Le Journal de MontrealLe Journal de Montreal
Lean Left

The advertising campaign in question dates from 2019.

·Montreal, Canada
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Lean Left

The Competition Tribunal is of the view that advertisements suggested unlimited access to data, although this was not the case.

·Montreal, Canada
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Lean Left

Rogers Communications was ordered to pay an administrative monetary penalty of $15 million in connection with the marketing of its Infinite wireless telephone plans.

·Montreal, Canada
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The Toronto Star broke the news in Toronto, Canada on Thursday, October 29, 2026.
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