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Rog, Remco or Lipo? Addressing Red Bull’s 2026 leadership dilemma
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Rog, Remco or Lipo? Addressing Red Bull’s 2026 leadership dilemma
Cyclist Rog, Remco or Lipo? Addressing Red Bull’s 2026 leadership dilemma When Bora-Hansgrohe added Red Bull as a lead sponsor in 2024, their ambitions were clear. They wanted to rival UAE Team Emirates XRG and Visma-Lease a Bike on cycling’s biggest stage. The energy drink giant, which has reported annual revenue of €10 billion, now owns 51% of the team. With their financial injection, the team’s budget has risen to a rumoured €50 million. Evid…
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