Rock City unveils new gnome-focused branding

Rock City unveils new gnome-focused branding

Discover Rock City's enchanting visual rebrand centered around gnomes, unveiling unique characters and decades-old terracotta statues sourced from a legendary German gnome-maker.

Rock City Launches Major Visual Rebrand, Spotlighting Its Iconic Gnomes for the First Time in Over Two Decades - Hits 96

Graphic Courtesy of Rock City In The Know with Gino… Lookout Mountain’s beloved attraction, Rock City, has unveiled its first comprehensive visual makeover in more than 25 years, with a fresh new focus on its charming garden gnomes. The rebranding includes a modernized logo and updated signage, setting the stage for a renewed identity separate from its parent company, Rock City Enterprises, while maintaining its classic appeal. Watch the video h…

Iconic Rock City Gardens Launches Their First Visual Rebrand In 25 Years

A new era begins for the beloved mountaintop attraction, Rock City, as it debuts a visual rebranding with longtime resident gnomes front and center. “This visual rebrand represents our next chapter,” said Doug Chapin, owner and CEO. “It ...