Rituals to Spend €40 Million Refurbishing 1,500 Boutiques Across 30 Countries

Rituals set to renovate more than 1,500 stores in record time - RetailDetail EU

Rituals has announced a bold move: the luxury cosmetics retailer is investing 40 million euros in the renovation of 1,500 stores in 30 countries. The company plans to complete this project in no more than two months.

Rituals to spend €40 million refurbishing 1,500 boutiques across 30 countries

As part of its ongoing commitment to specialised physical retail, the Dutch beauty retailer is undertaking its largest European store upgrade project to date, aiming to refit 1,500 boutiques across 30 countries in just 30 working days

EXCLUSIVE: Rituals Ramps Up Retail Expansion as It Goes Big on Fragrance, Makeup, Skin Care

In what promises to be a retail marathon, Rituals plans to refurbish 1,500 boutiques across 30 countries in 30 working days as it makes way for new and expanded product categories, including fine fragrance.

Rituals to revamp 1,500 boutiques in 30 working days

Rituals Cosmetics is set to launch one of Europe’s largest retail transformations in August, renewing 1,500 boutiques across 30 countries with an investment of €40 million (£34.09 million).  Rather than renewing its boutique concept in phases over several years, Rituals will elevate 1,500 boutiques in 30 working days.  The transformation coincides with the introduction of many new collections, Rituals said, which “require a spacious, more premiu…

Rituals Plans €40m Refit Across 1,500 Boutiques

The beauty and wellbeing brand will complete a 30-working-day refurbishment programme, introducing new furniture, broader product presentation and a central Beauty World concept. Rituals Cosmetics will begin a €40 million retail renewal programme on 3 August 2026, updating 1,500 boutiques across 30 countries. The initial phase, focused on Europe, is scheduled for completion on 25 September and will be delivered over 30 working days rather than b…