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Rezende Takes Advertising to Another Level in the Action of Pratic Leve in the Skies

Summary by Globo
A pack of popcorn, a plane and a free fall. This was the recipe of the new advertising action of Pratic Leve with the content creator Rezende, recorded in Londrina, in Paraná. The challenge proposed by the brand was simple to enunciate and almost impossible to execute: eat a popcorn during a parachute jump. The video, published on Sunday (2) on Instagram in Rezende (@rezende, 12.6 million followers), shows the mission from start to finish. It an…

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A pack of popcorn, a plane and a free fall. This was the recipe of the new advertising action of Pratic Leve with the content creator Rezende, recorded in Londrina, in Paraná. The challenge proposed by the brand was simple to enunciate and almost impossible to execute: eat a popcorn during a parachute jump. The video, published on Sunday (2) on Instagram in Rezende (@rezende, 12.6 million followers), shows the mission from start to finish. It an…

·Rio de Janeiro, Brazil
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Globo broke the news in Rio de Janeiro, Brazil on Monday, August 3, 2026.
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