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Revisiting the MLS-Apple Deal

Summary by Prost International [PINT]
A unique match has some noticeable flaws as year two nears an end. When Major League Soccer announced a 10-year, $2.5 billion deal with Apple for streaming rights to all its games with no blackouts in June 2022, this reporter said at the time MLS was making a bet that the future is with cord-cutting and over-the-top platforms such as Apple TV. After nearly two seasons, the results have been mixed. The league and Apple received a boost when Lione…
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