Returns are rising and poor product information is to blame

Poor product information fuels returns & lost sales

Poor product information is pushing up retail returns and turning shoppers away, with Akeneo research saying clearer data could protect margins and loyalty.

Returns are rising and poor product information is to blame

Discover what's happening in retail today, Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and much more. Product returns are no longer just a post-purchase problem. According to new research from Akeneo, poor product information is now influencing every stage of the customer journey, from purchase confidence and conversion, to return rates, loyalty and lifetime value. Ret…