Smartphones Now Account for Record 53% of Online Sales — that Means More Impulse Buying

Smartphones now account for record 53% of online sales — that means more impulse buying

This week’s four-day Amazon Prime sale is lifting e-commerce sales at retail sites across the board. It always does, according to Adobe Digital.

Retailers log $7.9 billion in online sales in first 24 hours of Prime Day

Amazon is hosting its longest-running Prime Day sales event this year, while other retailers have responded with competing sales.

Initial Prime Day Results Show Record Spending

The largest retail sales event of the year — anchored by Amazon.com’s longest-ever Prime event — is predicted to generate $23.8 billion in revenue across U.S. retailers, according to Adobe Analytics, and the first day’s spending of $7.9 billion reaffirmed that forecast. The nearly $8 billion in sales U.S. retailers saw Tuesday, the first day […]

Amazon’s Prime Day drives $7B in online spending on first day

Adobe analysis shows U.S. retailers generated $7.9 billion in online spend on July 8, the first day of the four-day 2025 edition of Amazon Prime Day.