Retailer Zalando Launches AI Shopping Agent as Margins Squeezed
- On Tuesday, top European online fashion retailer Zalando launched Zalando Extended, its first AI shopping agent, enabling users to purchase items from other retailers like Westwing amid concerns that artificial intelligence could disrupt online retail.
- The German retailer reported third-quarter revenue grew 5.1 percent to €3.17 billion, while gross merchandise value rose 7.5 percent to €4.54 billion, driven by adjusted earnings that increased 10.6 percent to 106.5 million euros.
- Active customers reached a record 63.2 million, up 2.9 percent, while the B2B unit revenue surged nearly 28 percent to €354.4 million euros, with average customer spend rising 2.9 percent to 308 euros.
- Shares in the German company fell 5 percent in early trading, as JPMorgan analysts cautioned that "the stock could drift lower" due to structural risks from agentic commerce development and lack of incremental positives.
- Zalando confirmed its full-year 2026 guidance expecting reported revenue growth in the lower half of its 12 percent to 17 percent range, with adjusted earnings projected between €680 million and €720 million euros.
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The operational business is developing well and the number of Zalando customers is also increasing. With an AI agent, business with corporate customers is also to continue to grow.
Zalando uses AI to shop at competitors' stores as well - RetailDetail EU
Zalando is returning to profitability, but it is primarily its business services that are driving growth. With revenue growth of 28%, B2B is emerging as a key profit driver. At the same time, the fashion giant is taking a bold step: thanks to artificial intelligence, customers will soon be able to purchase products from other online stores without leaving Zalando.
Channel News Asia
Retailer Zalando launches AI shopping agent as margins squeezed
PARIS, Nov 3 : Top European online fashion retailer Zalando on Tuesday launched its first AI shopping agent amid concerns that artificial intelligence could disrupt online retail, after reporting third-quarter gross margin below market expectations.Shares in the German company fell 5 per cent in early trading
Reformatorisch Dagblad
Online retail group Zalando saw the number of active customers rise to a new record of over 63 million in the third quarter of 2026. Revenue and operating profit also increased over the past three months.
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