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Cultural Healing Needed to Move Past Racist Profiling Incidents: B.C. Chief

York University researchers reveal frequent Indigenous racial profiling in retail, with a 2020 incident at Canadian Tire in Coquitlam under legal review by the BC Human Rights Tribunal.

  • In 2020, a man named Richard Wilson and his daughter encountered racial profiling while shopping for tires and an oil change at a Canadian Tire in Coquitlam, leading to a BC Human Rights Tribunal hearing scheduled for October.
  • This event occurred amid growing awareness from a York University study highlighting widespread Indigenous consumer discrimination across Canada.
  • Dawn Wilson reported being followed and having her bag searched by a security guard, and the profiling continued after she complained to staff.
  • Dr. Les Jacobs stated, "There's a real opportunity here" for Canadian Tire to collaborate with researchers to assess the problem's scope; the study emphasized discrimination in daily consumer interactions.
  • The scheduled hearing and the study's findings imply the need for retailers to address persistent Indigenous racial profiling in consumer settings in Canada.
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Cultural healing needed to move past racist profiling incidents: B.C. chief

The Heiltsuk First Nation released a report this week on racial profiling as part of human right complaint against Canadian Tire

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Global News broke the news in Toronto, Canada on Friday, August 15, 2025.
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