Rent the Runway turns to marketplace, other sideline businesses to stoke revenue

Rent the Runway turns to marketplace, other sideline businesses to stoke revenue

The subscription site is also launching more than 30 new brands and expanding its “everyday” and “workwear” assortments.

Rent the Runway Turns Its Warehouse Into a Fashion Algorithm

Rent the Runway spent fiscal year 2025 making the biggest inventory bet in its history. More clothes in circulation meant fewer cancellations, stronger retention and a path back to growth. It worked. Now the New York-based clothing rental company is asking a harder question: once subscribers have enough to choose from, how do you help them choose better? “If 2025 was about inventory acquisition, 2026 is about discovery,” CEO Jennifer H…