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Kim Kardashian's SKIMS Enters India with Reliance Brands, to Open First Stores in Delhi and Mumbai
The deal expands Reliance Retail’s foreign brand portfolio as SKIMS targets India’s Gen Z and millennial shoppers with phased store and digital growth.
- On Wednesday, Reliance Brands Limited announced an exclusive partnership with SKIMS, the shapewear and lifestyle brand co-founded by Kim Kardashian, to launch the label in India.
- Valued at $5 billion, SKIMS has been expanding its global retail footprint after raising $225 million in funding, with recent store openings in London and Dubai.
- SKIMS will launch stores in Delhi and Mumbai, marking the brand's first standalone brick-and-mortar presence in Asia, adding to Reliance Retail's portfolio including Rihanna's Fenty Beauty.
- Reliance Retail Ventures Limited Director Isha Ambani said the brand "speaks directly to a new generation of Indian consumers" seeking fashion that blends comfort with aspiration.
- Indian beauty retailer Nykaa also teamed up with Rare Beauty this year, reflecting a broader trend of local retailers bringing celebrity-backed brands to the country while SKIMS competes with homegrown labels including Underneat.
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15 Articles
Devdiscourse+2 Reposted by 2 other sources
Reliance Brands teams up with SKIMS to launch global shapewear brand in India
There's exciting news for women in India and fans of Kim Kardashian. On Wednesday, Reliance Brands Limited (RBL) announced an exclusive partnership with SKIMS, the shapewear and lifestyle brand co-founded by Kim Kardashian, to bring the globally acclaimed label to India.
·India
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Kim Kardashian's SKIMS to enter Indian market through Reliance; First stores to open in Delhi, Mumbai
As part of the partnership, Reliance Brands will operate SKIMS in India through both physical stores and digital platforms. The brand's first stores in the country will open in Delhi and Mumbai.
·New Delhi, India
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Reliance's luxury unit brings Kim Kardashian's SKIMS to India
·London, United Kingdom
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Coverage Details
Total News Sources15
Leaning Left0Leaning Right6Center4Last UpdatedBias Distribution60% Right
Bias Distribution
- 60% of the sources lean Right
60% Right
C 40%
R 60%
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