Reimagined Ice Bucket Challenge comes to the Maritimes

Eleven years after the original campaign, social media is once again in the grip of the so-called ice bucket challenge. It started in America, but in recent days it has also been going wild in the Netherlands. Participants usually don't feel like it, but they persevere because of the goal. This time it is something other than attention for ALS, which not everyone finds appropriate.

The ice bucket challenge is back. Did we learn anything the first time it went viral?

More than a decade on, people are once again drenching themselves in ice-cold water for a cause.

Reimagined Ice Bucket Challenge comes to the Maritimes

It might not be 2014, but the Ice Bucket Challenge is sweeping social media for a new cause.

Ice bucket challenge makes comeback for mental health - WCCB Charlotte's CW

CHARLOTTE, NC — It’s the challenge going viral and all for a good cause.  The ice bucket challenge first started nearly a decade ago as a way to bring awareness to ALS.  The challenge has made a comeback this time for a different cause.  University of South Carolina students brought the challenge back as the “Speak your mind ice  bucket challenge” to focus on mental health.  Therapist Maurice Harvey said its a topic that can often be overlooked …

The ice bucket challenge has lost the plot

The University of South Carolina Mental Illness Needs Discussion club may have resurrected the Ice Bucket Challenge with good intentions, but it has quickly become a performative activism spectacle. Given how significant the ice bucket challenge was for Amyotrophic Lateral Sclerosis research in 2014, it feels wrong to revive it in the name of something completely unrelated. Source

The New Ice Bucket Challenge is for Mental Health, But is it Missing the Point?

This article is written by a student writer from the Her Campus at UCLA chapter. If your feed has turned into a splash zone lately, you’re not alone. A new viral trend, called the Speak Your Mind Ice Bucket Challenge, has taken over everywhere, with college students, influencers, and even celebrities dumping freezing water over their heads and nominating friends to do the same. It looks familiar for a reason: it’s a revival of the 2014 ALS Ice B…