Model of Marketing of the Rights Approved, but Benfica Voted Against
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The approval of the new model represents another step forward in the centralization of television rights for professional football in Portugal. The General Assembly of Liga Portugal approved, in an extraordinary session held at the institution's headquarters in Porto, the model relating to the procedure for commercializing the audiovisual rights of professional competitions in the national market. The process obtained more than 90% of the votes …
Professional football sports companies today approved by a large majority the marketing model of audiovisual rights, in General Assembly, with vote against Benfica, confirmed today the president of the League of clubs, Reinaldo Teixeira.
The extraordinary general assembly of the League took place this afternoon and had a single objective: to discuss and approve the joint sale of the transmission of the 306 games of the I League of Portugal and some of the II League.
General Assembly of the League favorable to the model presented by the body to the 33 sports societies. Benfica voted against and National of Madeira abstained.
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