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Reflecting Rising Prices, Yamagata Prefecture Is Focusing on "Affordable Gifts" and Catering to Budget-Conscious Consumers with a Wide Selection of Items Priced Under 1,000 Yen as the Year-End Gift-Giving Season Begins
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The year-end gift-giving season has officially begun. While a selection of top-quality products lined the venues, affordable gifts reflecting the prolonged rise in prices were also on display. At "Gutto Yamagata" in Yamagata City, a special year-end gift corner was set up, and a launch ceremony was held by those involved. For 2026, approximately 80 attractive products were on display, including sweets made with locally produced fruits and local …
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