Reebok Taps Collaborator Jide Osifeso as Head of Basketball

Reebok Appoints Jide Osifeso as Head of Basketball

Summary Reebok has officially announced designer Jide Osifeso as its new Head of Basketball, after being promoted from Senior Director of Marketing–Footwear and Product Management in June 2024. In addition to being the founder of contemporary label Hymne, Osifeso has multiple collaborations with Reebok and Reigning Champ, and has designed merch for Kendrick Lamar, SZA, and Jordan Peele’s Nope. As it eyes the performance category with renewed fo…

Reebok Taps Collaborator Jide Osifeso as Head of Basketball

Reebok has tapped collaborator Jide Osifeso as head of basketball. The company said that Osifeso will oversee all facets of the division, with an emphasis on creative direction. He will also work with the brand to build out cross functional partnerships outside of the basketball space and will continue his collaboration with Reebok through his own label Hymne, which he founded in 2016. Osifeso joined Reebok in 2020 in a creative direction capaci…

Jide Osifeso Joins Reebok as Head of Basketball

Designer and collaborator Jide Osifeso, who has previously worked with Reigning Champ, is joining Reebok.