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Red alerts, blue dreams: Inside the final days of Texas' Senate race
Record early turnout and more than $200 million in outside spending have made the race one of the closest statewide contests in decades.
- On Monday, the Texas U.S. Senate contest between Democrat James Talarico and Republican Attorney General Ken Paxton reached a record $573 million in spending, making it the most expensive non-presidential race in American history.
- Elon Musk's involvement fueled the spending surge, with Republican-aligned PACs pouring more than $214 million into the race while Talarico pitched cross-partisan unity and Paxton warned a loss would surrender Texas to what he termed the 'radical left.'
- More than 7.4 million Texans cast ballots during early voting, shattering midterm records, while recent polls show the race remains a virtual toss-up with Talarico holding a slight lead ahead of November 3.
- Control of the Senate hangs in the balance as Democrats attempt to flip a seat they have not won statewide in over three decades, potentially rewriting the national political map by the 2028 presidential cycle.
- Both candidates concluded dueling bus tours across Texas, with strategists emphasizing that Election Day turnout will prove decisive in a race where voters remain deeply divided over the state's political identity and future.
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US midterms 2026: Texas Senate race sets record as costliest non-presidential contest at $573 million in ad spending
The Texas Senate contest has become the most expensive non-presidential race in American electoral history, with political advertising spending and reservations reaching a record USD 573 million, according to advertising intelligence firm AdImpact.
·India
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The Economic TimesReposted by 
Times of India
Times of IndiaTexas Senate race sets record with $573 million in political ad spending
The Texas Senate race has become the most expensive non-presidential contest with advertising costs exceeding $573 million. Democrat James Talarico currently leads Republican Ken Paxton in the polls ahead of the November 3 elections. While Republican spending has surged in recent weeks, Democratic groups initially dominated with their advertising efforts. Outside funding has heavily favored Paxton, with significant contributions coming from alig…
·Mumbai, India
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Coverage Details
Total News Sources55
Leaning Left8Leaning Right16Center18Last UpdatedBias Distribution43% Center
Bias Distribution
- 43% of the sources are Center
43% Center
L 19%
C 43%
R 38%
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