'A Standout Success Story' – Figures Show Higher TV Audience for Women's Tour of Britain than Men's in UK
British Cycling said 822,900 viewers watched the women’s race, a 292% year-on-year rise as calls grow for more live coverage.
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4 Articles
Record audiences for Lloyds Tour of Britain
The Lloyds Tour of Britain Women and Men achieved record national and international broadcast audiences, reached and engaged more fans on the ground and across digital channels, secured new and strengthened partnerships, and brought tens of thousands of spectators to the roadside in 2026. The Lloyds Tour of Britain Women has seen the largest upward […]
Women’s Tour of Britain Captivates UK Viewers with Record-Breaking Audience, Surpassing Men’s Event
Source link : https://cycling-info.com/womens-tour-of-britain-captivates-uk-viewers-with-record-breaking-audience-surpassing-mens-event/ In a remarkable shift in viewership trends, recent figures reveal that the women’s Tour of Britain attracted a larger television audience than the men’s event in the UK. This standout success underscores the growing popularity and recognition of women’s cycling. —- Author : Jackson Lee Publish date : 2026-11-05…
Lloyds Tour of Britain Hits Record 4.5m Global Viewers as Women’s Race Viewership Soars 292%
According to British Cycling, the Lloyds Tour of Britain Women and Men achieved record national and international broadcast audiences, reached and engaged more fans on the ground and across digital channels, secured new and strengthened partnerships, and brought tens of thousands of spectators to the roadside in 2026. The continued growth of the Lloyds Tour […]
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