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Realta Fusion will develop former Oscar Mayer site in Madison, add 600 jobs

The project will bring $55 million in state and local incentives and could grow the Madison startup from about 50 workers to more than 600.

  • On Wednesday, July 15, 2026, Realta Fusion announced it selected the former Oscar Mayer plant in Madison, Wisconsin, for its new headquarters and research facility, backed by up to $55 million in state and local incentives.
  • Realta CEO Kieran Furlong spent two years searching nationwide for a site with strong electricity infrastructure and existing industrial buildings, ultimately choosing Wisconsin's repurposed factory over competing locations in New Jersey and Tennessee.
  • Wisconsin's financial package combines $37.5 million in state tax exemptions, up to $15 million in enterprise zone credits, and $2.8 million in city tax increment financing, supporting creation of over 600 jobs over five years.
  • The new facility will house "Hammir," Realta's prototype magnetic mirror fusion machine, with construction expected to begin before the end of 2026 to demonstrate conditions for commercial fusion energy production.
  • While fusion startups raised over $1.5 billion this year, the project aims to revitalize a site largely vacant since 2017, positioning Wisconsin as a potential global leader in the emerging fusion energy industry.
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TechCrunch broke the news in San Francisco, United States on Wednesday, July 15, 2026.
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