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Ravensburger Launches K-Pop Demon Hunters Collection: Mattel Not Leading Just the Movie Toy Strategy · Global Voices
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Image Courtesy Netflix The impact of K-Pop Demon Hunters has ceased to be measured only in tickets sold. Following its global performance in cinemas, the franchise is entering a second phase of monetization, expansion towards physical consumer products. In this new movement, Ravensburger has confirmed the launch of an official collection of puzzles and creative sets inspired by the film. The bet is to turn an audiovisual intellectual property in…
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