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Rathbones launches 'Invest well. Live well.' campaign

Rathbones launched its first major TV ad campaign to promote long-term investing, reinforcing its purpose 'to help more people invest their money well, so they can live well.'
Following the combination with Investec Wealth and Investment, Chief Client Officer Simonetta Rigo said the campaign focuses on clarity, confidence, and perspective to help clients make informed decisions.
Developed with BBD Perfect Storm and Medialab Group, the 'Invest well' platform includes extensions 'Relax well', 'Retire well', and 'Sleep well' running across London and the South East.
Independent research by System1 awarded the campaign a 5.9-star rating and a Spike Rating of 1.45, indicating strong short-term commercial potential and effective engagement.
Today, Rathbones aims to realize its ambition of becoming "the best wealth manager in the UK, by far," while highlighting the importance of investing to long-term financial wellbeing.

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