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Ram Charan meets Amit Shah with Chiranjeevi, raises concerns over AI deepfakes and their impact on artists
The actors urged stronger safeguards and strict penalties after saying AI deepfake misuse is harming artists and the entertainment industry.
On Monday, Megastar Chiranjeevi and actor Ram Charan met Union Home Minister Amit Shah in Hyderabad to address the growing misuse of artificial intelligence and deepfake technology targeting artists.
Previously, Chiranjeevi voiced concerns about degrading and morphed videos, arguing these technologies pose a serious threat to artists' dignity, rights, and creative content in the entertainment industry.
Home Minister Amit Shah assured the actors the government would urgently examine the matter and implement stronger safeguards, advising them to submit a written representation coordinated by G. Kishan Reddy.
Chiranjeevi expressed gratitude for the positive reception, describing the assurance as an encouraging step for the film fraternity while hoping meaningful protections would be implemented soon.
This initiative highlights the industry's push for regulatory frameworks as artists seek stricter penalties to curb unauthorized deepfake use that distorts their likeness and creative work.