Nielsen Report Shows Radio’s Reach And ROI Advantage In Q3.

Nielsen Report Shows Radio’s Reach And ROI Advantage In Q3.

The Record, Nielsen’s quarterly report on audio listening activity, shows that during Q3 2026, U.S. consumers spent 83% of daily ad-supported audio time with radio and podcasts vs. just 15% with streaming music services. The report also shows radio’s monthly…

Radio Remains Steady in the Car and News/Talk Leads the Way

Radio still enjoys the largest share of ad-supported listening time in the U.S., according to the Q3 release of "The Record."

Radio, Podcasts: Dominating Ad-Supported Audio Time

News/Talk still tops the dial, Adult Contemporary still leads music, and younger listeners are finding their favorites in Country, Pop, and Alternative. Nielsen’s latest quarterly look at radio formats finds steady listening across the board as football season kicked off and baseball headed to its pennant races.

Radio And Podcasts Own 83% Of Ad-Supported Audio Time in Q3

News/Talk still tops the dial, Adult Contemporary still leads music, and younger listeners are finding their favorites in Country, Pop, and Alternative. Nielsen’s latest quarterly look at radio formats finds steady listening across the board as football season kicked off and baseball headed to its pennant races.