QVC and HSN head to Philo

QVC and HSN head to Philo

As the company hones in on livestreaming e-commerce, the partnership with Philo TV guarantees new viewers for QVC Group.

QVC Group Expands Digital Reach Through Strategic Philo Partnership

Live Shopping Meets Streaming: A New Distribution Channel QVC Group has announced a significant partnership with Philo, a live TV streaming service, marking another strategic move in the company’s digital transformation efforts. The collaboration will deliver nearly 40 hours of daily live shoppable entertainment content to Philo’s subscriber base. Under this arrangement, both QVC and HSN will become exclusive livestream shopping channels on Phil…

QVC and HSN Channels Launch on Philo, Expanding Livestream Shopping

WEST CHESTER, PA — QVC Group (NASDAQ: QVCGA, QVCGP) has announced the debut of its QVC and HSN channels on Philo, a live TV streaming service with approximately 1.3 million paid subscribers. The launch marks QVC and HSN as the first livestream shopping channels available on the platform, offering a unique addition to its existing lineup of entertainment and lifestyle content. The partnership will bring nearly 40 hours daily of live, shoppable pr…