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Quebec campaign aims to combat alpha male influencers who trivialize sexual violence

One in three students at six Quebec universities reported sexual violence, prompting a bilingual campaign to counter masculinist influencers who normalize abuse, organizers said.

  • Launching this week, the third phase of 'Consent is Key' will be led by Clermont‑Dion, targeting Quebec universities with videos, guides, and influencer outreach, organizers say.
  • Organizers say the campaign responds to rising prominence of masculinist influencers, with Clermont‑Dion stating `This is because it has not been a government priority to study this issue in recent years, so we rely on data from elsewhere.`
  • Research from the UQAM Research Chair shows 75 per cent of young Quebecers endorse myths questioning victims' credibility, and one in three at six Quebec universities experienced sexual violence, while Andrew Tate exemplifies harmful messaging.
  • Institutions warn that Clermont‑Dion says `The more masculinist discourse trivializes sexual violence, the less victims will want to seek help, ask to be heard, or try to find processes that suit them` and note social media make victims vulnerable as news content is blocked, while 'one-stop shops' offer complaint options.
  • Among cited drivers is that in recent years, influencers acting as sports, money, and seduction coaches spread masculinist messaging, while the government is urged to study this issue despite limited Quebec-specific data.
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The Toronto StarThe Toronto Star
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Quebec campaign aims to combat alpha male influencers who trivialize sexual violence

MONTRÉAL - Universities and junior colleges across Quebec are launching a new campaign to counter the rise of male influencers.

·Toronto, Canada
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City News broke the news in Toronto, Canada on Thursday, February 26, 2026.
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